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content campaign
The Investor's Guide to Market is an educational campaign from Albemarle Street Partners for financial advisers, using illustration to translate complex investment topics into something accessible and memorable. Designed to support client conversations, the campaign spans social posts, an illustrated book, a webpage, and email marketing.
brand refresh
The Watson Wood Financial Planning brand refresh introduces cleaner typography, stronger contrast, and a more distinctive mark, creating a more confident and contemporary identity.
new logo
old logo
website
The Atlantic House Group website translates complex derivatives strategies into a clear, structured experience. Every design decision prioritises clarity, from a typographic system that makes sophisticated content immediately scannable to a restrained palette that conveys control and composure. A flexible layout underpins the platform, accommodating funds, insights and solutions without ever feeling dense or fragmented.
visual identity
The visual identity for diem_mwm was designed around the idea that financial planning decisions are based on multiple considerations. The triangle at the heart of the wordmark brings the balance and calm to the two words, and upward direction borrowed from the language of financial markets. Forest green, amber, and teal bring the same tension to colour: steady, warm, and sharp in equal measure.
brand video
Atlantic House operates at the intersection of technology and human insight, and the brand video was designed to feel exactly that. Fragmented type animates into clarity, echoing how complexity becomes predictability. Footage grounds the human element, while the logo mask keeps the brand present in every frame without overpowering the content. Nothing arbitrary.
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